In December 2008, Drummond Public Relations was hired to create and manage a public relations/social media marketing campaign to announce the launch of the website iCaughtSanta.com.
Here is an overview of what we did:

Media Releases

Drummond PR distributed traditional press releases in English and Spanish, and an electronic press kit (EPK) featuring embedded video and high-resolution photos; the EPK has been viewed more than 99,500 times in over 32 countries.

Traditional Release Electronic Release

Traditional Advertising

Billboards were purchased in high-traffic locations across Texas and a 30-second television commercial was created; the spot aired more than 1,000 times in the days leading up to Christmas.

Media Coverage

Drummond PR secured television news coverage, radio interviews, blog posts  and substantial ink in traditional print media; including profiles in The Houston Business Journal and various community papers.

Social Media
In addition to purchasing Google AdWords, creating a Flickr customer photo gallery and posting promotional videos to YouTube, DPR established iCaughtSanta.com on popular Blogs and social media sites like Facebook and MySpace.

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