DPR positioned Moose & Lisa Rosenfeld of Houston-based Mooser Travel as local experts in the travel industry. Local TV stations call on the couple to comment on travel–related stories. This particular story aired on multiple newscasts and was posted as an article on the station’s website, which included direct links to the Mooser Travel company website. Additionally, they had Lisa Rosenfeld return to their studios for the 5-6PM Newscast and participate in the online “live chat” which allowed views to directly ask questions about travel issues.